Lego and Formula 1 Announce New Partnership

McLaren Racing and Lego, one of the world's leading toy manufacturers, today announced a multi-year partnership that will see the two brands collaborate on a range of initiatives

The partnership will see Lego become an Official Partner of McLaren Racing, with the Lego brand appearing on the team's Formula 1 cars, drivers' overalls, and team kit.

In addition, the two brands will work together to create a range of co-branded products, including Lego sets inspired by McLaren's Formula 1 cars.

McLaren Racing's CEO, Zak Brown, said:

"We are delighted to welcome Lego as an Official Partner of McLaren Racing. Lego is a world-renowned brand with a rich history of innovation and creativity, and we are excited to see what we can achieve together. This partnership is a perfect fit for both brands, and we look forward to working closely with Lego to create some truly special experiences for our fans."

The Lego Group's EVP and Chief Marketing Officer, Julia Goldin, said:

"We are thrilled to be partnering with McLaren Racing. McLaren is one of the most iconic teams in Formula 1, and we are excited to be able to bring the world of Lego to their fans. This partnership will allow us to create some truly unique and innovative experiences for children and adults alike."

The partnership between McLaren Racing and Lego is a major coup for both brands. McLaren is one of the most successful teams in Formula 1, with a long history of innovation and success. Lego is one of the world's leading toy manufacturers, with a reputation for quality and creativity.

The partnership is expected to be mutually beneficial. McLaren will benefit from Lego's global reach and marketing expertise, while Lego will benefit from McLaren's technical expertise and access to the world of Formula 1.

The partnership is also a sign of the growing popularity of Formula 1. In recent years, the sport has enjoyed a resurgence in popularity, thanks in part to the success of drivers such as Lewis Hamilton and Max Verstappen.

The partnership between McLaren Racing and Lego is a major coup for both brands. It is a sign of the growing popularity of Formula 1 and the continued strength of the Lego brand.